Over 1. 2 million paperback copies were sold when originally released, making Small Wonder the most successful Beetle book of all time. Often quoted as a reference source by subsequent histories, Small Wonder provided valuable insights and inside information gleaned from years of research within Volkswagen. Not only is the history of Volkswagen portrayed, but also that of the personalities that helped shape the direction of the company and of the Beetle itself.

Features

• At the time of writing, the author had full access to Volkswagen archives in Germany and the U. S. Detailed profile of Heinz Nordhoff, the man most responsible for the worldwide success of Volkswagen in the '50s, '60s, and '70sThe complete story of how the Beetle overtook the U. S. marketHow advertising played a role, including the behind-the-scenes story of VW's ad agency at the time
• DDB (Doyle Dane Bernbach) and their classic "Think Small" campaignNew section on "How to identify the year of a Beetle, " and a detailed look at the assembly process